Low Budget, Big Impact: Crafting Video Ads with Humor
Low Budget, Big Impact: Crafting Video Ads with Humor written by Jarret Redding read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Emily McGregor In this episode of the Duct Tape Marketing Podcast, I interviewed Emily McGregor, founder of Penguin Cat Creative, a copywriting agency specializing in high-converting marketing funnels and campaigns. With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, […]
Cold Outreach Strategies That Actually Work in 2025 written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Matthew McQuinn
In this episode of the Duct Tape Marketing Podcast, I interviewed Matthew McQuinn, co-founder of Coldlytics, a company that specializes in research-based lead generation for cold outreach. Matthew has helped digital agencies and B2B businesses refine their cold email strategy, improve outbound sales, and increase client acquisition with targeted, high-quality prospecting lists.
During our conversation, Matthew shared actionable insights on how businesses can improve cold outreach by focusing on personalized, value-driven engagement rather than mass-email tactics. He explained why many cold email campaigns fail, how businesses can leverage AI in sales for better email personalization, and why smaller, highly targeted prospect lists lead to higher response rates.
Matthew’s approach to digital prospecting and B2B marketing is a game-changer for businesses looking to improve cold outreach results. By prioritizing high-quality data, personalization, and multi-channel engagement, companies can increase business
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