How to Adapt, Thrive, and Stay Human in an AI-Driven World
How to Adapt, Thrive, and Stay Human in an AI-Driven World written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, we dive into the evolving world of marketing in 2025, where artificial intelligence (AI) is reshaping how businesses operate. The discussion highlights the importance of balancing cutting-edge AI tools with timeless human elements like emotional intelligence (EI) and […]
Why Your Focus Groups Are Failing and What to Do Instead written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Jacqueline Lieberman
In this episode of the Duct Tape Marketing Podcast, I interviewed Jacqueline Lieberman, founder of Brand Crudo and creator of the Anti-Focus Group method. Jacqueline is a brand strategist who works with global giants like Google, Unilever, and Lexus to uncover raw truths and develop innovative brand strategies.
Jacqueline shared how traditional focus groups often fail to provide actionable customer insights and why a new approach is essential for B2B marketing success. She introduced the concept of the Anti-Focus Group, a unique method that replaces sterile conference rooms with VIP dinners to unlock authentic customer feedback, emotional triggers, and deeper connections. This revolutionary approach delivers valuable insights that drive impactful brand messaging, marketing solutions, and business strategies.
Jacqueline Lieberman’s Anti-Focus Group revolutionizes the way brands approach customer insights, brand strategy, and marketing innovation. By moving beyond traditional focus groups and leveraging intimate, VIP settings, businesses can unlock deeper emotional triggers, craft more impactful messaging, and elevate their B2B marketing efforts. If you’re ready
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