Cold Outreach Strategies That Actually Work in 2025

Cold Outreach Strategies That Actually Work in 2025 written by John Jantsch read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Matthew McQuinn In this episode of the Duct Tape Marketing Podcast, I interviewed Matthew McQuinn, co-founder of Coldlytics, a company that specializes in research-based lead generation for cold outreach. Matthew has helped digital agencies and B2B businesses refine their cold email strategy, improve outbound sales, and increase client acquisition […]

The Franchise Playbook: Insider Tips for First-Time Buyers written by John Jantsch read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Alex Smereczniak

In this episode of the Duct Tape Marketing Podcast, I interviewed Alex Smereczniak, serial entrepreneur and CEO of Franzy, a platform transforming franchise discovery and acquisition. Alex has a deep understanding of franchise business strategy, from brand messaging to customer insights, and he shares insider tips on how first-time buyers can successfully navigate the franchise landscape.

During our conversation, Alex revealed the raw truths about franchise ownership, the emotional triggers that drive investment decisions, and how effective marketing research can help buyers identify the right opportunities. He also shed light on the importance of business strategy, customer feedback, and executive insights in building a profitable, scalable franchise.

Alex’s expertise in franchise strategy and customer feedback makes this episode a must-listen for anyone considering franchise ownership. Whether you’re looking for marketing solutions or insights into brand strategy, this conversation provides invaluable guidance on making the right investment.

Key Takeaways:

• Franchising Is More Than Fa
  

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